About

I spend most of my time thinking. Designing for emotion, untangling complex strategic problems, and product design are where I live.

About me

I majored in aeronautical engineering. After interning at the famed HAL, I took a job at an AI-driven startup in Bengaluru for nearly a year.

I balanced the day job with personal creative work, athletics and home tuitions. Eventually I joined an established institute run by a retired ISRO scientist, teaching students to build and showcase science projects on a freelance basis. That let me work on all kinds of projects, from emerging concepts to current events.

This went on for almost two years, until my pull toward problem-solving turned into design. The need for deep thinking there sharpened my curiosity and brought me into UX. Early on I taught myself Adobe and Axure, built on my high-school web-design experience, and started freelancing. A few months later I joined a startup as an early designer and growth hacker for about five months.

My first studio role began in early 2016 at 1THING. They brought me in as a researcher and creative thinker for design problems, and the deeper I dug into how users think, the more I understood how much design shapes the world around us. Within a year I worked my way up to lead product design strategy on two major projects and assisted on a third. I never treated it as polishing UI; my interest was design thinking, and I kept my own lessons the whole way.

My creative approach, whatever the medium, is to find the points of tension behind an idea I have been given or am drawn to. I iterate on each one and usually end up refining whichever feels most controversial.

For me, controversy is not provocation. It is a way to hold an audience, to plant a little desire, a pull to turn the page and learn more. In the end it is about impact, and images people remember.

Let us enjoy every second of the journey. That is what matters.